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    • Capabilities Statement
    • Case Studies
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Insight
_ January 31, 2023

Unpacking the Distinct Characteristics of Technical Writing

Are all types of writing the same? Of course not. A whitepaper is different from your website blog An instruction manual is different from your grocery list Your procedure guide is different from a text message Technical writing and regular writing are two distinct forms of written communication that serve different purposes and target different […]

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Insight
_ July 18, 2022

What My Water Heater Can Teach You About Your Documentation

My water heater can teach you so much about your documentation practices…

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Insight
_ February 16, 2022

4 Reasons Why Doing What’s Right is the Important for Your Business

Doing what’s right in business… There’s always a debate about what this means in practice. In business, doing the right things means delivering great customer service, correcting mistakes, helping your colleagues and customers, being a good role model, and the list goes on and on. There are so many interpretations. But doing what’s right also […]

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Insight
Be Like Licorice
_ February 9, 2022

Be Like Licorice

Be like licorice…and you also need to understand that licorice is not for everyone.  I know that sounds strange, but there is a reason.  Why? You can’t be everything to everybody.

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Insight
_ January 19, 2022

Business Resolutions for 2023: Start Getting What You Want

You want to be healthy…you don’t want to be sick You want to be rich…you don’t want to be poor You want to be in love…you don’t want to be alone You want your company in the black…you don’t want your company in the red. These are examples of approach vs. avoidance goals. In each, […]

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Insight
_ August 31, 2021

Technical Documentation: Is it in your top 10 materials to read or write?

Technical Documentation is not in most people’s top 10 to-dos to either read or write. In fact, many people believe that watching grass grow and paint dry on a wall is more exciting than writing documentation. People don’t like doing it.  But… It’s a necessity (or necessary evil) that you accept when you muddle your way […]

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